Saturday, October 24, 2009

Visit by Jim Western from West Coast Eagles



Jim Western the head trainer of West Coast Eagles Football Club visited Singapore Sports Medicine Central Store and provided valuable advise that promises technic of using more up to date sports medicine products.

Professional like Jim Western works with a team of 27 staff members under him consisting of trainers and massager to care for 47 professional footballers playing in the Australian Football League under the Australian rules football. This game is the most prestigious in Australia national competition which culminates in the annual AFL Grand Final, currently the fourth highest attended club championship event in the world.


Injuries are a common occurrence in high contact sport like the Australian rules football, the game allow sports trainers to be mobilized on the field to attend to traumatic injuries without having to stop the game. Each team is allowed 6 such trainers to be positioned round the pitch.  This is a 120 minutes game consisting of 4 quarter of 30 minutes each, half time is a 15 minutes rest.


Sports Medicine products that commonly required for such aggressive sports include high quality Endura tape for taping of the ankle, shoulder, wrist and fingers. Cold compress, massage cream & lotion, blisters and abrasions prevention products such as Mueller's More Skin and a whole lot of the best quality products that only specialized Sports Medicine store carries.

We are fortunate to have Jim Western to share his valuable knowledge in this field to some of our local teams including Physiotherapist, Sports trainers, Students and coaches. A lot of injuries can be prevented so that the team can play at their best till the end of the competition, less injuries will also mean more saving such as having to seek medical treatment such a knee operation and for some team it can mean losing the championship title.